Archive for the ‘Company News and Info’ Category

Nice Rack is going Green

Thursday, December 2nd, 2010

Nice Rack is going Green! In an effort to be a more eco-friendly surf rack company,  We are now making surfboard wall racks using 100% recycled plastic. The goal is to reduce the environmental impact of manufacturing surf racks by using recycled materials.

Nice Rack - storage racks for surf, snow, wake, and kite boards

Nice Rack - storage racks for surf, snow, wake, and kite boards

Nice Rack made the switch to recycled plastic earlier this year. Recycled plastic is actually less expensive than Virgin (non-recycled) materials. This made it a no-brainer to make the switch. It’s a win-win solution, we save money on materials while helping to reduce our impact on the environment.

The recycled plastic actually comes from the ‘runners’ or scrap pieces left over from the production process of injection-molded items. Rather, than just throw out these plastic pieces as waste, they are collected and re-processed into re-usable plastic resin pellets. We purchase these resin pellets from a Recycled Plastics vendor to use for the production of our surfboard racks.

While some manufacturers question the durability of recycled plastic, we have found only a marginal difference in strength when used for surfboard racks. While the recycled parts are not indestructible, they work sufficiently well for storing surfboards up to 9 ft. in length. The difference was not significant enough to notice and we figure our customers would much prefer Eco-friendly surf racks anyway.

Surfer, Shaper, and Engineer Darryl Matsui founded Nice Rack in 2005 in San Diego, California. Michael H. Russell, a San Diego Native with a passion for all things surf related, currently operates Nice Rack. Our mission is to provide reliable eco-friendly surfboard storage racks at an affordable price.

Originally designed as a surfboard storage rack, Nice Rack can also be used to store snowboards, wakeboards, and kite boards as well.

We have experienced incredible growth in the last year and look forward to expanding our marketing campaign’s reach to accommodate for the growing demand from action-sports enthusiasts.

New Brand Marketing Manager for Nice Rack!

Tuesday, September 14th, 2010

Our New Brand Marketing ManagerWe are excited to introduce our new Brand Marketing Manager, Meliza from San Jose, California. Meliza is a recent graduate from San Diego State majoring in Journalism-Media Specialization. She is currently working on a Merchandise Marketing degree from the Fashion Institute of Design and Merchandising. When Meliza is not in the office you can find her traveling the world (13 countries so far), beachside of course. Meliza likes to stay active by the beach, support the humane treatments of animals, graphic and web design.

Meliza plans on giving Facebook users behind the scenes announcements from Nice Rack, as well as upgrading our advertisements and hooking us up with some new apparel. Watch out for a newsletter coming soon for those who want to stay in the know and get excited for the Nice Rack Girl of the Week edition. She will also be creating a wall rack installation 101 video.

We asked Meliza what she had in store for Nice Rack, “I am so excited to be working for Nice Rack! I have been working very hard to create some new marketing programs. We already have some great ideas and I can’t wait to share them. We recently had an amazing photo shoot with some beautiful models. I can’t wait for everyone to meet our first girl.”

Welcome to Nice Rack Meliza, we’re so happy to have you on the TEAM!!

Lifeguard Wins Nice Rack Summer Giveaway

Thursday, September 2nd, 2010

Nice Rack is proud to announce the Ocean Beach Lifeguard Team as the winner of Nice Rack 1st annual Summer Giveaway!

With a garage full of surfboards literally hanging around, these guys were in desperate need of a good surfboard wall rack system to clean up their storage area. Lifeguard Adan Spahn explained how their current home made surf racks just weren’t cutting it. Apparently, the dowels were coming loose and boards were falling off the racks. Although they probably will keep their really heavy longboards lined up vertically, their new Nice Racks will provide a great way to store their shortboards horizontally on the wall. These guys are stoked!

Lifeguard wins a set of Nice Racks

Nice Racks are lifesavers!


Nice Rack Summer Giveaway

Wednesday, August 25th, 2010

Need a Nice Rack? Show us why… Send us a photo of your garage, room, office etc. with a brief explanation of why you need a Nice Rack to store your surf, snow, or wake boards and you could win a free Quad Rack (worth $95). Send all entries to info@thenicerack.com. Our staff will vote for the person ‘most in need’ and announce the winner by September 1st. Good luck!